Our
work.
For over 40 years, IDEO has partnered with organizations to design human solutions that people love.
An Everyday Object, Designed to the Extreme
OKAPA launches a luxury accessory for health- and trend-conscious Gen Z.
Saving Time and Lives by Enhancing the Airway Intubation Experience
Verathon elevates usability standards with its ClearFit Retractable Video Laryngoscope.
Helping parents understand Beyfortus, a life-saving newborn immunization
Sanofi’s novel “glocal” strategy boosts a blockbuster RSV drug for infants.
An Innovation Journey in Bottled, Sugar-Free Tea
Master Kong crafts a modern sugar-fee bottled tea brand inspired by traditional Chinese tea culture.
Opening the Doors to a Premium Boutique Hotel Collection
Greene King redefines traditional British hospitality for modern travelers.
Next-Level Data Storage for Media Professionals
Technology startup iodyne sets a new bar for pro storage hard drives.
Using brand to bend the curve on biodiversity loss
How the Cornell Lab of Ornithology is amplifying conservation efforts through its brand.
Transforming the convenience store experience
Digital@FEMSA creates a super app to better serve customers at its OXXO stores.
A Climate Era Roadmap for a Tech Giant
Acer builds a strategy for a more sustainable future.
Differentiating a New Hotel Brand With Design
IHG builds Garner, a competitive midsize brand for a new era.
Better Tools for Dementia Care and Diagnosis
Together Senior Health helps people take charge of their brain health.
Growing a New Brand for Modern Chinese Parents
Preparing High School Students to Innovate in China
The Yungu School creates a design-led capstone course empowering students to make real-world change.
Evolving to Connect With Young Consumers in China
vivo's transforms from a smartphone manufacturer to a beloved tech brand
Feeding the World Like Family
Shinho focuses on values-driven growth to redefine the future of food in China.
A Dishwasher That Meets the Needs of Chinese Families
Fotile builds on its primary brand status with an in-sink dishwasher.
Translating a Branded Hotel Experience into a Streamlined App Ecosystem
Huazhu Hotels Group builds a human-centered digital ecosystem that syncs with guest needs.
An Outdoor Giant Tailors Its Brand to Meet the Chinese Market
The North Face expands its digital and physical presence.
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